Studi Analisis Manajemen Distribusi Pada PT. Pabrik Cat Dan Tinta Pacific Makassar

  • Benget Hutagaol Universitas Pejuang Republik Indonesia
Keywords: Manajemen Distribusi, Volume Penjualan

Abstract

Penataan sistem distribusi yang cerdik akan sangat mempengaruhi daya saing sebuah produk dan atau merek. Selama ini distribusi sering diabaikan oleh marketer. Distribusi sering dianggap given dan dianggap sebagai corporate decision dan bukan marketing decision. Penelitian ini bertujuan untuk mengetahui Manajemen Distribusi pada PT. Pabrik Cat dan Tinta Pacific Makassar dan sekaligus untuk meningkatkan penjualan. Metode penelitian deskriptif dengan pendekatan kualitatif. Peningkatan manajemen distribusi dalam perencanaan distribusi perlu mempertimbangkan pemilihan saluran distribusi, melakukan pengolahan pesanan dan mempertimbangkan kemampuan agen. Sedangkan Pelaksanaan distribusi dengan melakukan menyesuaikan hambatan-hambatan yang ada dan penambahan pergudangan guna penetapan persediaan yang berkelanjutan. Pengendalian distribusi dengan pertimbangan spreading, coverage dan penetrasi serta pengendalian konflik baik secara horizontal maupun vertical.

References

Adams, P., Bodas Freitas, I. M., & Fontana, R. (2019). Strategic orientation, innovation performance and the moderating influence of marketing management. Journal of Business Research, 97(January 2018), 129-140. https://doi.org/10.1016/j.jbusres.2018.12.071

Aditya, H. P. K. P., Nurhilalia, Abdul Rahman, R., Mahlia, M., & Jusni. (2019). Determinant of Market Orientation on SME Performance: RBV and SCP Perspective. Journal Distribution Science, 17(9), 35-45.

Agarwal, M. K., & Goodstadt, B. E. (1997). Gaining competitive advantage in the U.S. wireless telephony market: The marketing challenge. Telematics and Informatics, 14(2), 159-171. https://doi.org/https://doi.org/10.1016/S0736-5853(96)00031-7

Aghazadeh, H. (2015). Strategic Marketing Management: Achieving Superior Business Performance through Intelligent Marketing Strategy. Procedia - Social and Behavioral Sciences, 207, 125-134. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.10.161

Arfah, A., & Aditya, H. P. K. P. (2019). Analysis of Productivity and Distribution of Female Workers in FB’s Industries. Journal of Distribution Science, 17(3), 31-39. https://doi.org/10.15722/jds.17.03.201903.31

Barusman, M. Y. S., & Redaputri, A. P. (2018). Decision making model of electric power fulfillment in Lampung province using soft system methodology. International Journal of Energy Economics and Policy, 8(1), 128-136. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040972384&partnerID=40&md5=f7264ce9970f1b28c05d5a110271479a

Bhuian, S. N., Sharma, S. K., Butt, I., & Ahmed, Z. U. (2018). Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity. Journal of Consumer Marketing, 35(3), 287-299. https://doi.org/10.1108/JCM-02-2017-2076

Björk, P. (1997). Marketing of Finnish eco-resorts. Journal of Vacation Marketing, 3(4), 303-313. https://doi.org/10.1177/135676679700300403

Brown, J. A., & Forster, W. R. (2013). CSR and Stakeholder Theory: A Tale of Adam Smith. Journal of Business Ethics. https://doi.org/10.1007/s10551-012-1251-4

Brown, S. L., Schroeder, P., & Kern, J. S. (1999). Spatial distribution of biomass in forests of the eastern USA. Forest Ecology and Management. https://doi.org/10.1016/S0378-1127(99)00017-1

Cadogan∗¶, J. W., & Diamantopoulos, A. (1995). Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization. Journal of Strategic Marketing, 3(1), 41-60.

Calvo-Porral, C., & Lévy-Mangin, J.-P. (2017). Store brands' purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics, 23, 90-95. https://doi.org/10.1016/j.iedeen.2016.10.001

DiMasi, J. A. (1991). Cost of innovation in the pharmaceutical industry [107-142]. https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=0025868362&origin=inward

Fahri, L. M. (2014). Strategi Marketing Public Relations Go-Food dalam Pembentukan Citra Perusahaan di Kota Surabaya.

Firman, A., Mustapa, Z., Ilyas, G. B., & Putra, A. H. P. K. (2020). Relationship of TQM on managerial perfomance: Evidence from property sector in Indonesia. Journal Distribution Science, 18, pp. 47-57).

Mehta, R., Anderson, R. E., Dubinsky, A. J., Polsa, P., & Mazur, J. (2010). Managing International Distribution Channel Partners: A Cross-Cultural Approach. Journal of Marketing Channels, 17(2), 89-117. https://doi.org/10.1080/10466691003635051

Winston, R., & Heiko, L. (1990). Just-In-Time and Small Business Evolution. Entrepreneurship Theory and Practice, 14(4), 51-64. https://doi.org/10.1177/104225879001400408

Published
2021-04-01